His real name is Fernando, like the ABBA song. He grew up in Brazil, tried three college degrees and then moved to NYC where he became a professional dog walker. He also attended courses at NYU and started shooting music videos at CBGB´s. His first commissioned work was 'Give a little love' for Tom Jones, nominated for a British animation award. His work won international awards and recognitions, like Vimeo staff picks, Nowness, Berlin Commercial, El ojo de Iberoamérica, Shots, Hypebeast, Vice,Rolling Stone, Fucking Young, Boooooom, Director notes, Directors library, Huck magazine, and c41 magazine.